The blog · By Alec Pedersen
Clear advice on websites, software and automation. For the decisions that move your business forward.
Follow via RSSUnderstand the difference between a visitor opening a contact route, submitting a form and becoming a useful business enquiry.
Read article: A contact click is not the same as an enquiryA repeatable monthly check for links, enquiries, content, access and backups after a small business website goes live.
Read article: What to check after your website launchesA ten-minute, task-based mobile check for service details, contact routes, forms and readable page content.
Read article: A mobile website check you can do yourselfShow where you normally work, what happens outside that area and how customers can check coverage without guessing.
Read article: How to explain your service area on your websiteUse a guided planner to collect location, room, timing and priorities while leaving the consultation open to judgment.
Read article: How to turn a renovation enquiry into a useful briefChoose the fields that help you reply, avoid unnecessary questions and check that the enquiry reaches the right person.
Read article: What should a website enquiry form ask?A practical service-page structure covering the job, fit, process, limits, proof and next step.
Read article: What should a service page explain before someone enquires?Use a like-for-like checklist for scope, content, ownership, launch, support and the real first-year cost.
Read article: How to compare website proposals without choosing on price aloneUnderstand the difference between a website build, ongoing care, small content changes and separately scoped features.
Read article: What does a managed website actually include?A copyable website brief covering your services, customers, content, enquiry route and decisions that affect the first design.
Read article: What to send your web designer before a project startsPlan a small business website with clear services, genuine examples, useful information and a simple enquiry route. Includes a practical checklist.
Read article: What should a small business website include?Define approved sources, unanswered questions and handoff rules before letting an assistant speak for your business.
Read article: What information should a website assistant use?Plan failure records, alerts, safe retries and a manual fallback before an automated handover goes live.
Read article: What happens when a business automation fails?Map the point where a draft becomes an external action, using invoice reminders as a concrete approval example.
Read article: Where should human approval sit in an AI workflow?Record time, volume, errors and review effort before changing a workflow, so you can judge whether the automation helped.
Read article: What to measure before automating a taskA small scoring worksheet to find a repeatable task worth automating and define the limits before you build it.
Read article: How to choose your first business automationA practical decision table for choosing a rule, an AI assistant or a human decision in a small business workflow.
Read article: Does this task need AI, or would a simple rule do?Compare a shared spreadsheet with a small application using access, rules, edit conflicts and handover needs.
Read article: When is a spreadsheet still the right tool?Compare a clear information site, structured customer intake and an operator workspace before commissioning software.
Read article: When does a business need more than a brochure website?Define one useful workflow, its users and acceptance criteria before adding dashboards, integrations or future features.
Read article: How to scope the first version of business softwareUnderstand why app repair quotes vary, what a diagnosis should cover and what to ask before paying for fixes.
Read article: How much does it cost to fix an AI-built app?A short owner checklist for explaining an AI-built or inherited app, its failures and the access needed for an engineering review.
Read article: What to prepare before an app health checkUse a practical decision table to compare fixing an existing app, replacing one part and starting again without losing the work already done.
Read article: Should I repair or rebuild my AI-built app?Seven checks you can run yourself in Supabase, Firebase, Vercel and Stripe before an AI-built app takes real customers, personal data or payments.
Read article: Is my AI-built app safe to launch? Seven checks before real customers arriveThe subjects behind the work
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